You should know, the experience in a restaurant is not only food. Actually, food is 50% of the experience in a restaurant and the atmosphere is the other big part of it. But what is the experience in a restaurant? It’s the place, the décor, the waiting staff and … the music. The last element, music, is the main part of the atmosphere of a restaurant.
And surprisingly there are scientific facts to say how music completely changes our experience at a restaurant!
Music makes us eat in a different way
A lot of factors influence the way we eat. There are internal factors such as the mood, the hormones and the external factors like TV which is the most famous example of the extern influences on the way we eat. It turns out that music is also one of the main external factors which change the way we eat. Several studies have shown that listening to music while eating is likely to increase our food and drink intake.
Moreover, music also makes our lunch longer. It means that music can keep us more time in a restaurant.
More surprising, the rhythm influences also the rhythm of the chewing. Another study found that people eat faster when they are exposed to speed tempo and conversely, slower music makes us eat slower and drink more. DID YOU KNOW THAT!? I DID NOT!
Music also has an effect on the taste of food
Generally, people think they judge the taste of the food with four senses: The taste, the view, the smell and the touch but the heard is also very important! In fact, chips taste much better when they are crispy! It means that sound changes our perception of the taste of food and logically, it is easy to understand that music has a huge impact on our perception of a dish.
Actually, music and food go hand to hand. Music creates energy, it creates an atmosphere that develops the flavour of food. Good food can become excellent with the appropriate music because music will always make everything we eat better. That’s why there is always music in a successful restaurant, that’s why people eat much more when there is music, and that is why we are willing to pay more in a restaurant.
Here is an example of a beautiful, relaxing and a peaceful piano set in a restaurant.
Music has another great power from which restaurants can benefit:
It exists a positive correlation between the fact that one likes music played in a place and one’s level of affection for this place.
So, the more you like the music you hear in a place, the more you like that place and the more this place will miss you.
As well, the more a restaurant has a good playlist, the more it will be likely to create loyal customers because people will associate this good music with the quality of the restaurant.
With that, I hope you learnt quite a bit about how food and music are related and hope you'll notice the same the next time you're in a restaurant eating away not realising how music is really affecting you.
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